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Plastic Packaging for your Nutriceuticals Product

Libby Day • February 16, 2020

Nutriceuticals is one of the fastest-growing market segments in the food and beverage industry.

Nutriceutical market value graph 2014 - 2025.

The world nutraceuticals market is projected to grow at a CAGR of 7.5% during 2020 - 2024

There is an ever-increasing demand for nutraceutical products in today’s more health-conscious consumer market. Nutriceuticals and or dietary supplements can come in many forms such as gummies, tablets, powders, beverages, and foods, basically, in any way that can be administered to the human body, that being said we are also seeing nutriceuticals now being used in the pet food market to promote health and wellness also.

The majority of customers in this market will be looking for packaging features that allow safe transit and storage of their purchased product, packing considerations may also include tamper-evident options for increased safety and since consumers may be taking their nutriceutical product traveling for multi-use to a workplace, school, institution or recreational facility PET plastic packaging is clearly the best option for packing your nutriceutical product.

(1)‘Gummies, the largest single growth segment, are almost exclusively packed in generic PET, allowing the supplements to be clearly visible. The product, which can look like a confection, also supports the use of child-resistant packaging. Conversely, products used by baby boomers would suggest the need for senior-friendly packaging that is easy to open and easy to read. Powdered protein products are making their way from gyms to general retail as the market becomes more mainstream. This offers opportunities to create packaging that targets specific market segments of the casual or amateur athlete with features that make the products convenient to use.’

Plascene are specialists when it comes to PET plastic packaging, we offer tamper-evident containers, pinch grip options for customer ease of use and our PET plastics for the food and beverage industry come in many shapes and sizes that will contain your product safe in transit and storage and give your customer the best user experience in purchasing and consuming your nutraceutical brand and product. We also offer customization and various alternate plastic packaging design options that will not only help your product stand out but also embody the quality and values that we deliver with our PET plastic packaging products.

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1.https://www.nutraceuticalsworld.com/issues/2017-07/view_features/packaging-considerations-for-dietary-supplements/

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