3 Trends in Modern Juice Bottle Packaging

The beverage industry is highly saturated and juice manufacturers are looking for a way to bottle their products that's efficient, sustainable, and eye-catching--something that hits that perfect mix of technology and shelf appeal. 

Here are some juice bottle packaging trends you'll probably be seeing a lot of over the next year. 

Eco-Friendly Materials 

This one is hardly a new trend, but it's one that has grown more prominent in recent years. Being green with your packaging is no longer an optional selling point--it's a necessity. Environmentally savvy consumers are paying attention to your carbon footprint. 

(For a breakdown on the glass vs. plastic bottle debate, check out this blog post.) 

Geo-Strap Base 

Introduced in 2019, the geo-strap base is an innovative plastic bottle design that shifts weight out of the base of the bottle and distributes it more evenly into the shoulder. The result is a lightweight, sleek, and clear bottle that is resistant to denting and overfilling. Not only does this ensure that your product ships safely, but it also means your bottles will look more attractive on the shelf. 

Chromatic Caps 

A clear plastic bottle might be just the ticket for showing off the consistency and natural color of your juice, but how do you make your product stand out on the shelf? One trend that's gaining momentum is to add a chromatic tamper-evident cap that complements the label and juice color. It may not seem like a big deal, but that little splash of color could be just enough to grab the eye of the consumers and influence their choice.